Case Studies

See how leading content teams use Naytev to optimize their social media performance.

Kiplinger
MediumFinance, Business

Kiplinger

Winning with Testing and Publishing

Kiplinger uses Naytev's Social A/B Testing and Social Media Publishing Platform to improve engagement. They identify the best creative on Facebook to get more shares, likes, and comments. Automating social posts frees up time and lets them crosspost with ease.

TechCrunch
LargeTechnology

TechCrunch

Optimizing Tech News

TechCrunch uses Naytev's Social A/B Testing and Automated Publishing to improve resonance with their audience. By testing multiple versions of content packaging, TechCrunch identifies the most compelling headlines and images for their tech news coverage.

Clique Brands
MediumFashion

Clique Brands

Increasing Conversions For Fashion Content

Clique Brands uses Naytev to improve conversion on Facebook and Instagram. Finding the optimal content packaging helps the Clique team succeed at the intersection of Fashion and eCommerce.

Meredith Corporation
LargeMedia

Meredith Corporation

Increasing Audience Engagement Through Testing

The Meredith Corporation uses Naytev's A/B testing to improve audience engagement on Time magazine. Through systematic testing of social media messaging, they optimize content performance across their media properties.

VICE
LargeLifestyle, Media, Entertainment, News, Culture

VICE

Optimizing Content at Global Scale

Vice uses Naytev to optimize content for 16 social handles across 3 continents. Their goal is to improve conversion on every monetized KPI while maintaining their distinct voice across global markets.

The Penny Hoarder
MediumFinance, Personal Finance

The Penny Hoarder

Optimizing Financial Content for 2.5 Million Fans

The Penny Hoarder uses Naytev's A/B testing to optimize their personal finance content for maximum engagement. By testing different messages and creative, they increased their social reach from 1.9 million to 5.4 million fans while improving click-through rates and video views.

Inc. Magazine
LargeBusiness, Entrepreneurship

Inc. Magazine

Pioneering Branded Content With Naytev

Inc. Magazine leverages Naytev's platform to optimize their business and entrepreneurship content. Through systematic A/B testing, they improve engagement rates and drive more traffic to their premium business content.

Storyful
MediumVideo, News, Social Media

Storyful

Optimizing Video Distribution

Storyful uses Naytev to optimize the distribution of viral video content across social platforms. By testing different video thumbnails, headlines, and descriptions, they maximize reach and engagement for their curated video content.

CreditCards.com
MediumFinance, Credit Cards

CreditCards.com

Creating a "Test and Learn" culture with Naytev

CreditCards.com implements Naytev's A/B testing platform to create a data-driven culture around their financial content. By systematically testing social media messaging, they improve conversion rates and user engagement across their credit card comparison platform.

Warner Bros' Drama Fever
LargeEntertainment, Streaming, Video

Warner Bros' Drama Fever

Amplifying Video Streaming Audience Growth

Warner Bros' Drama Fever uses Naytev to optimize promotion of their Asian drama streaming content. Through A/B testing of social media creative, they improve audience acquisition and engagement for their streaming platform.

Ready to join them?

See how Naytev can help your team optimize social media performance.