Case Studies
See how leading content teams use Naytev to optimize their social media performance.
MediumFinance, Business
Winning with Testing and Publishing
Kiplinger uses Naytev's Social A/B Testing and Social Media Publishing Platform to improve engagement. They identify the best creative on Facebook to get more shares, likes, and comments. Automating social posts frees up time and lets them crosspost with ease.
LargeTechnology
Optimizing Tech News
TechCrunch uses Naytev's Social A/B Testing and Automated Publishing to improve resonance with their audience. By testing multiple versions of content packaging, TechCrunch identifies the most compelling headlines and images for their tech news coverage.
MediumFashion
Increasing Conversions For Fashion Content
Clique Brands uses Naytev to improve conversion on Facebook and Instagram. Finding the optimal content packaging helps the Clique team succeed at the intersection of Fashion and eCommerce.
LargeMedia
Increasing Audience Engagement Through Testing
The Meredith Corporation uses Naytev's A/B testing to improve audience engagement on Time magazine. Through systematic testing of social media messaging, they optimize content performance across their media properties.
LargeLifestyle, Media, Entertainment, News, Culture
Optimizing Content at Global Scale
Vice uses Naytev to optimize content for 16 social handles across 3 continents. Their goal is to improve conversion on every monetized KPI while maintaining their distinct voice across global markets.
MediumFinance, Personal Finance
Optimizing Financial Content for 2.5 Million Fans
The Penny Hoarder uses Naytev's A/B testing to optimize their personal finance content for maximum engagement. By testing different messages and creative, they increased their social reach from 1.9 million to 5.4 million fans while improving click-through rates and video views.
LargeBusiness, Entrepreneurship
Pioneering Branded Content With Naytev
Inc. Magazine leverages Naytev's platform to optimize their business and entrepreneurship content. Through systematic A/B testing, they improve engagement rates and drive more traffic to their premium business content.
MediumVideo, News, Social Media
Optimizing Video Distribution
Storyful uses Naytev to optimize the distribution of viral video content across social platforms. By testing different video thumbnails, headlines, and descriptions, they maximize reach and engagement for their curated video content.
MediumFinance, Credit Cards
Creating a "Test and Learn" culture with Naytev
CreditCards.com implements Naytev's A/B testing platform to create a data-driven culture around their financial content. By systematically testing social media messaging, they improve conversion rates and user engagement across their credit card comparison platform.
LargeEntertainment, Streaming, Video
Amplifying Video Streaming Audience Growth
Warner Bros' Drama Fever uses Naytev to optimize promotion of their Asian drama streaming content. Through A/B testing of social media creative, they improve audience acquisition and engagement for their streaming platform.
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