Sprout Social provides good baseline service across common social media tasks, from posting to listening. Sprout Social features go broad, not deep — as an example, Sprout Social checks off the box of having a limited feature mobile app, but Sprout Social doesn't have accurate, rich post previews or actionable, customizable analytics.
Ease of Use
Social Networks Supported
Facebook, Instagram, Pinterest, Twitter, LinkedIn
Facebook, Instagram, Pinterest, Twitter, LinkedIn
3
2
Organic Publishing
3
2
Post To Multiple Profiles at Once
Realistic Live Post Preview
Bulk Post Recirculation
Advanced Boosted Posts
1
1
3
Paid Social Performance Tracking
1
3
3
1
Customizable Reporting
3
0
2
1
3
Convert Ads to Organic Posts
News Feed A/B Testing & Ad Optimization
3
0
3
Messenger & Website Display Ads
Organic Social Performance Tracking
0
0
0
Track Organic Engagement from Paid Promotion
3
0
2
2
Support Type
Live Priority Support
Ticket / Email Based
Social Listening
Real-time Performance Alerts
3
Coming Soon
1
2
Automated Action Coverage
Paid & Organic Social Automation
No Automation
Automation
Social Moderation
3
0
2
0
Fee Structure
Flat Rate
Flat Rate
Charges percent of spend
No
No
