Insights

Like signing up for a gym membership, simply buying A/B testing software won't improve your performance.

Millions of teenagers are leaving Facebook. Teens think Facebook is lame and meaningless. These are just some of the takeaways from articles in the past couple years covering teenager engagement on Facebook.

Now that Facebook Instant Articles are available for all publishers, it’s clear the new format is going to be a major part of most publications and brands’ content distribution strategy. Luckily, the setup is fairly straightforward.

After all the click fraud, low quality, robots, and ad spam, there's a reckoning coming.

Using all the tech at our disposal to fight the Voledmort of our times.

$0 and a javascript snippet later and you've got your shiny new share buttons installed. What does it really cost?

BuzzFeed is commonly cited as relying on over 30 distribution channels ranging from social networks to custom apps to reach its large, fragmented audience. Here are the platforms they actually use.

Still staring at the cursor wondering what to write? The data you need is at hand.

AI, Drones, and Bots, may have gotten all the buzz, but another announcement is already impacting your day to day life.

Operating outside the traditional bounds of an owned and earned property, we might ask what is BuzzFeed? A network? A style? Something else entirely?