The great Direct-to-Consumer retail disruption has reached every imaginable category – from razors to connoisseur sneakers, custom pet food to dental braces. But this new generation of native digital brands now needs to scale – via traditional omnichannel and retail venues, TV and offline media. Meanwhile, many disrupted legacy brands are learning from the DTC upstarts – how to put digital first, reorganize marketing around unified data and even launch new DTC products and channels of their own.